Create a Next-Level Strategy for Your Fashion Brand


Next-Level Fashion Branding is for anyone who wants to create a highly developed brand strategy for an extraordinary fashion or apparel brand – without wasting months trying to figure it all out on their own. Right now, you can get lifetime access for just $48 (Normally $197). Offer expires soon.

Enroll in Next-Level Fashion Branding Today

Work with Source

Learn the secret to creating a profitable, purpose-filled brand. Connect with yourself and draw out your unique creative impulse.

Next-Level Market Research

Use your unique vision to differentiate yourself in the market, then identify the groups and individuals you will sell to.

Brand Strategy

Create a highly-developed brand strategy which merges your unique creative vision with the results of your market research.

Next-Level Fashion Branding Agenda

Day 1: How to Start with Yourself

⬆️ Learn the key difference between fashion and other kinds of businesses.

⬆️ Learn how to unlock the power of SOURCE principles by connecting deeply with yourself, your values, and your unique influences.

⬆️ Receive your unique "download" – the creative vision which will set your brand apart from all others.

Day 2: Size Up Your "Field"

⬆️ Learn how to take responsibility for your "download" - your unique creative impulse.

⬆️ Size up your ambition, learn all the roles which will need to be filled in your business. 

⬆️ Define your highest contribution and identify the places where you'll need help.

Day 3: Market Research 1 – Define Your Difference

⬆️ Learn how to perform market research.

⬆️ Analyze the brands in your space. 

⬆️ Create your differentiation statement (or unique value proposition).

⬆️ Match your unique creative impulse with market demand.

Day 4: Market Research 2 – Your Target Market

⬆️ Learn how to find "your people" as a brand-builder.

⬆️ Identify cultural groups which will resonate with your brand vision.

⬆️ Create an ideal customer avatar.

⬆️ Bonus: Introduction to Launch Strategies

Day 5: Name It and Claim It

⬆️ Learn the keys to naming your brand the right way.

⬆️ Name your brand and verify that your name is commercially viable.

⬆️ Learn how to protect your brand name and claim your online territory.

Day 6: Branding 1 – Verbal Brand Strategy

⬆️ Merge your unique creative vision with the results of your market research.

⬆️ Clarify your brand's mission, values, voice, positioning, and more.

⬆️ Use a 21-step method to create a thorough brand strategy document.

⬆️ Prepare to engage creative partners with clarity and confidence.

Day 7: Branding 2 – Visual Brand Strategy

⬆️ Learn what you MUST do before beginning your Brand Identity and product design.

⬆️ Learn how to create mood boards and efficiently catalog visual inspiration for your brand.

⬆️ Organize your brand assets for the next steps. 

⬆️ Bonus: Finding and working with creative partners.

BONUS: Strategic Business Frameworks for Fashion

⬆️ Learn the key strategic frameworks every brand must use to grow and meet challenges intelligently.

⬆️ Use these strategic frameworks to further clarify your brand strategy.

⬆️ Learn how to use these strategic frameworks to analyze competitors.

BONUS: Introduction to Augmented Reality in Fashion

⬆️ Familiarize yourself with advances in augmented reality.

⬆️ Learn how brands are using this technology to interact with customers in new ways.

⬆️ Use this knowledge to set your brand apart as you grow.

Enroll in Next-Level Fashion Branding Today

What's Included in Next-Level Fashion Branding

Meet Your Instructor

Tad Frizzell

My name is Tad and I’m a fashion business nerd. I love the business of fashion because it’s complex. I’m equally fascinated by aesthetics, business, and technology. I live with my wife, the pianist and composer Renara Akhoundova, in Paris, France.

I've studied hundreds of brands, and I've taken a brand from a cottage industry to a 7-figure international business.

I want to see more purposeful brands created by passionate people with strong values. Brands that can challenge the influence of the big conglomerates and change the fashion industry for the better.

That's the reason I created BUILDFUTUREPROOF, a training platform for founders of independent fashion brands. Next-Level Fashion Branding is the first of several programs scheduled for launch in 2023-2024.

Enroll Today and Save 75%

Take advantage of this pre-launch sale and get lifetime access for only $48 (Normally $197). Offer expires soon. Content delivery begins October 28, 2023.

Enroll in Next-Level Fashion Branding Today

Who This Course is For

📚 You want the ultimate step-by-step system to help you build the foundation for a successful brand in any fashion niche: high fashion, streetwear, activewear, accessories, footwear, underwear or anything in between. You want to transform and educate yourself before beginning production, because you understand the power of a strong founder-led brand.

📚 You want to build a unique, purpose-filled, and futureproof brand. A brand which stands out in the market and reflects your values, influences, and passion.

📚 You want success and you want to prepare thoroughly for your launch, but you want to do it fast. You're willing to pay for the guidance you need to save thousands of hours and avoid costly early mistakes. You're also willing to do the work to build the business of your dreams.

Who This Course is Not For

🛑 You just want to game the market by creating a brand you feel no connection to. If you're just looking to make a quick buck chasing a passing trend, this course is not for you. Building futureproof means building something to last.

🛑 You do not care about speed. This program is developed for people that want to develop this incredibly valuable skillset in the shortest time period. If you have 6 years and hundreds of thousands of dollars to spend on slow formal fashion and business education before you build the brand of your dreams, you don't need this course.

🛑 You believe you can bypass the process of developing an authentic connection with yourself, doing market research, and creating a brand strategy – and somehow get lucky without doing the necessary work.

Frequently Asked Questions

How long do I have access to the program & when does it start?

How does lifetime access sound? After enrolling, you will have unlimited access to this program for as long as you like – across any and all devices you own.

We are currently in the pre-launch period (thus the deep discount). Content delivery will begin on October 28th, 2023. As soon as you enroll, you'll get access to the platform, a Welcome Module, and the Brand-Builder Community.

Can't I learn all of this on YouTube?

I love YouTube. It's my favorite place for passive fashion content. I support four different fashion content Patreons (Bliss Foster, Understitch, Fashion Roadman and Threaducation).

And yet, it's nearly impossible to educate yourself systematically in preparation for building your own brand. It's easy to waste hundreds of hours there searching and putting off decisive action. I designed this course to take you from Point A to Point B in the shortest possible time, while calling you to act on what you learn in each module.

What is your time worth? Do you want to be entertained, or do you want to get to work bringing something unique and beautiful into material reality?

What experience level is this program for?

 If you're a creative person who's never created a brand from scratch, Next-Level Fashion Branding will provide you the essential education you need to prepare yourself, your market research, and your brand strategy.

If you're an experienced entrepreneur, you've probably had some successes and some failures. I don't know anyone who gets it right every time. Next-Level Fashion Branding will provide you with a guide to check your work by as you build your next business. It will help you see your brand-building process from new and different angles, and increase your chances of long-term success.

Is there a guarantee?

Absolutely! Next-Level Fashion Branding has a 7-Day Satisfaction Guarantee. If for whatever reason you regret your purchase in the first 7 Days, I'll give you a full refund, no questions asked!

Enroll Today and Save 75%

Take advantage of this pre-launch sale and get lifetime access for only $48 (Normally $197). Offer expires soon. Content delivery begins October 28, 2023.

Enroll in Next-Level Fashion Branding Today

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