You CAN launch the fashion or apparel brand of your dreams – but you’ll need to follow a proven process.

I know what it’s like to feel overwhelmed when starting a fashion or apparel brand.

The first time I did it (almost by accident, 20 years ago) I had no idea what I was doing.

It’s hard to know what to do first, second, third, and so on. It’s easy to forget important steps, miss deadlines, and ruin your launch timeline.

When we become paralyzed with confusion and overwhelm, we fall short where it counts – in all the places where we could have supercharged our brand launch, if only we hadn’t been so stressed out.

That brand, BTW, took over a niche (community-based) market, made millions, and supported dozens of people. But still, it was more stressful than it should have been – because I didn’t have a guide to follow.

I broke down my experience and started studying brands, analyzing their successes and failures (yes, I’m a little bit OCD). I started helping independent and aspiring brand founders get the brand development process right.

And then, I created – for my students – the guide I wish I’d had back then. It’s called the Ultimate Brand Launch Checklist, and it covers the 13 Big Steps from Idea to Launch.

Every Big Step is broken down into dozens of small steps. Plus, I’ve filled the whole Checklist with pro-tips, creative prompts, and recommendations made from experience.

Even spending one hour with this 40-page Checklist will give you a full overview of what it will take for you to launch your brand well.

You see, it’s all about doing things the right way in the right order. One good decision at a time, made with clarity and confidence. That’s how you win.

The Ultimate Brand Launch Checklist will guide you as you:

✅ Develop Your Brand Strategy

✅ Develop Your Launch Strategy

✅ Create Your Business Plan

✅ Set Up Your Business

✅ Find & Engage Creative Partners

✅ Create Your Brand Identity

✅ Develop Your Launch Products

✅ Find & Engage Production Partners 

✅ Produce Your Launch Collection

✅ Prepare Your Creative & Outreach Assets

✅ Finalize Your Launch Collection Pricing & Logistics

✅ Start Building the Hype

✅ LAUNCH!

At the beginning of each BIG STEP, I explain THE BIG WHY behind the order, and how you can leverage your accomplishments in the previous step to get the best results as you move through the process, from IDEA all the way to LAUNCH.

There are specific sections for both cut & sew and blank apparel development and production.

If you follow this process, you’ll create a strong foundation for your brand BEFORE you’ve even spent any real money.

And any time you feel overwhelmed, lost, or confused, you just return to the Ultimate Brand Launch Checklist to see what you might be missing – and where you need to focus your attention next.

The best part is, this Checklist costs less than the price of a (modest) dinner date. And it will accompany you all the way from idea to launch – and beyond.

It doesn’t involve any complicated monthly memberships. It costs 99% less than an expensive mentorship program. And it comes with a whole host of bonuses: pricing, competitive analysis and launch planning templates, plus big discounts on other products you’ll need as you prepare to launch your brand.