Climb The Brand Launch Pyramid

When new and aspiring brand founders come to me, they’re usually confused, overwhelmed, and frustrated.

That’s why I created the Ultimate Brand Launch Checklist. I first created it for my students, and now I want to give it to you.

It’s a 40-page step-by-step guide to the 13 Big Steps you’ll need to take to go from idea to launch with your fashion or apparel brand.

People who follow the steps, pro-tips, creative prompts and recommendations in this checklist not only avoid confusion, frustration, and overwhelm – they actually grow in confidence and clarity as they move through the process.

You CAN launch the fashion or apparel brand of your dreams – but you’ll need to follow a proven process.

If you want to start a new fashion or apparel brand, you have to think in terms of a “brand launch.”

If you’ve already started your brand but aren’t getting the results you want, then call it a “brand re-launch.”

The goal is to get the money flowing with your first or next collection, then scale and grow from there.

And you want to do that without getting overwhelmed, confused or frustrated along the way.

Because – when we get overwhelmed, confused, and frustrated, we fall short where it counts: in all the places we could have supercharged our brand launch – if only we weren’t so stressed out.

There are three keys to achieving all of this:

One, you must build a strong foundation for your brand BEFORE you spend any real money.

Two, you have to move through product design, development and production with confidence, knowing how to choose, engage, and work with creative partners and manufacturers, whether you’re printing blanks or creating cut & sew garments, or accessories.

Three, you have to do the right things in the right order, one good decision at a time.

These things are true for you, no matter how big or small you want your brand to be.

Whether you have an idea for a local or regional brand, streetwear, a sustainability-focused brand, sportswear, children’s clothing, a line of fashion accessories, or high fashion, you’ll need to follow a proven process to get the results you want.

That’s why I created the Ultimate Brand Launch Checklist. I first created it for my students, and now I want to give it to you.

It’s a 40-page step-by-step guide to the 13 Big Steps you’ll need to take to go from idea to launch with your fashion or apparel brand.

My name is Tad, and I live in Paris, France. It’s the city where every big brand has at least one flagship store and several other boutiques. You probably know most of these brands.

It’s easy to forget that every one of these brands started from zero, as an idea in the mind of a new fashion entrepreneur. 

I’ve made it my mission to help new and aspiring fashion entrepreneurs turn their dreams into reality.

I teach fashion brand development to new brand founders, and I study brands. What makes them great, and what causes them to fail.

I believe that passionate brand founders are the future of fashion, and that consumers – more than ever – want to hear from people like you.

I work with new fashion and apparel entrepreneurs because I remember the excitement I felt when I was launching and growing my first successful brand, almost 20 years ago.

I know what it’s like to watch your ideas become physical reality, and even to wear things you’ve created yourself.

I also remember the stress and confusion I felt at the time. Because I didn’t have a step-by-step guide to follow.

Hundreds of people are using the Ultimate Brand Launch Checklist to start their brands right now. You can read testimonials from a couple of them above.

I’ve made this step-by-step guide super affordable because it’s meant to be the thing you start with. Before you enroll in an expensive mentorship program or monthly membership to a fashion business circle.

This Checklist will save you a lot of time as you build your brand. No more Googling around for answers, reading sketchy blog posts or getting random advice from a chatbot or hours on YouTube.

Spend just one hour with the Ultimate Brand Launch Checklist and you’ll get a full overview of the brand launch process from start to finish.

The Ultimate Brand Launch Checklist will guide you as you:

✅ Develop Your Brand Strategy

✅ Develop Your Launch Strategy

✅ Create Your Business Plan

✅ Set Up Your Business & Banking

✅ Find & Engage Creative Partners

✅ Create Your Brand Identity

✅ Develop Your Launch Products

✅ Find & Engage Production Partners 

✅ Produce Your Launch Collection

✅ Prepare Your Creative & Outreach Assets

✅ Finalize Your Launch Collection Pricing & Logistics

✅ Start Building the Hype

✅ and LAUNCH!

I’ve put together a whole host of bonuses for you: templates for competitive analysis, pricing, and launch collection planning. Plus discounts on products and programs you’ll need as you move through the process. The bonuses alone are worth hundreds of dollars.

You CAN launch the brand of your dreams, and the Ultimate Brand Launch Checklist will set you on the path to success.

Click the button below to get started now.