From Idea to Launch, Follow This Step-by-Step Guide to Fashion and Apparel Brand Success

The Ultimate Brand Launch Checklist is your comprehensive guide to launching a fashion or apparel brand THE RIGHT WAY. From strategy to setting up your business, from product development to production – and how to engage creative and publicity partners – follow the steps, pro-tips, and creative prompts in this 40-page checklist to supercharge your first (or next!) product launch.
Right now, get lifetime access – and my Futureproof Bonus Stack – for only $35 (normally $298)
Get the Ultimate Brand Launch Checklist Now

What's Included in the Ultimate Brand Launch Checklist


⬆️ 40-page Ultimate Brand Launch Checklist - 13 Big Steps from Brand Strategy Development to Launch

⬆️ Dynamic Auto-Updated Master File - so you never miss an update to the Checklist

⬆️ Printable PDF - Hold the "Launch Bible" in your hand with a printed copy

⬆️ Steps for Both Cut & Sew and Blank Apparel Development and Production


⬆️ Brand-Builder Community Access - get your questions answered, be encouraged and encourage others

⬆️ Competitor Pricing Comparison Template - saving you time as you analyze your competitors' pricing strategies

⬆️ Competitive Analysis Template - know your competition (and train yourself to do competitive analysis)

⬆️ Launch Collection Planning Template - saving you time as you plan the details of your Launch Collection

⬆️ Huge discount on Next-Level Fashion Branding - a brand and personal development intensive by BUILDFUTUREPROOF (up to $400 in savings)

⬆️ 30% off CIRCULAR Brand Design Templates

⬆️ 20% off valuable courses by 383 Digital Fashion Design School (up to $230 in savings)

⬆️ And the list is still growing!

Enroll Today and Save over $250

Take advantage of this limited-time offer and get lifetime access for only $35 (Normally $298). Offer expires soon.

Get the Ultimate Brand Launch Checklist Now

“Tad's knowledge, access to information, resources and details about the global fashion industry is invaluable, especially for its comprehensive range."

Cynthia G.
Florida, U.S.A.

Meet the Creator

Tad Frizzell

My name is Tad Frizzell. I live with my wife, the pianist and composer Renara Akhoundova, in Paris, France.

I’m a brand strategist with hands-on experience building a million-dollar brand, and I specialize in helping independent brand founders follow the right steps in the right order to get the results they want.

Here’s what brand founders pay me for:

✅ Thinking deeply about the intersection between business and creativity in fashion

✅ Guiding them to think more deeply about their own brands

✅ Developing systems to guide them through every part of the brand development process

✅ Quick analysis & creative solutions, delivered with empathy & encouragement

I believe the future of fashion will be written by brave founders with strong values. It's my job to help those brave founders connect with themselves and the cultures & communities which have inspired them. I'll show you how to do the work necessary to make your brand stand out in the crowd.

Who This Checklist is For

📚 You want the ultimate step-by-step guide to launching a successful brand in any fashion niche: high fashion, streetwear, activewear, accessories, footwear, underwear or anything in between.

📚 You want to build a unique, purpose-filled, and futureproof brand. A brand which stands out in the market and reflects your values, influences, and passion.

📚 You want success and you want to prepare thoroughly for your launch, but you want to do it fast. You want to give yourself every possible advantage, save thousands of hours of time, and avoid costly early mistakes. You're also willing to do the work to build the business of your dreams.

Who This Checklist is Not For

🛑 You prefer to spend hundreds of hours gathering disjointed bits of advice for each of the 13 Big Steps covered in the Ultimate Brand Launch Checklist. 

🛑 You’d rather Google your way through it, learn from rambling podcasts and random blog posts, and listen to YouTubers who are mostly interested in selling their own printing or manufacturing services.

🛑 You believe you can “just wing it” as you move through the complex process of launching a brand, and that you will be the lucky one who avoids the common mistakes which wreck brands before they even have a chance.

🛑 You think AI tools will save you at every step of the process (spoiler alert: they won't).

Frequently Asked Questions

How long do I get access to the Checklist & Bonuses?

How does lifetime access sound? After purchase, you'll have unlimited access to this product, the community and other bonuses, and all future updates for as long as you like – across any and all devices you own.

Can't I just learn all of this myself online?

Perhaps, if you prefer to spend hundreds of hours assembling bits of information from random blog posts, rambling podcasts, and YouTube videos which are actually meant to sell you a creator’s manufacturing or printing services. 

Even if you did this, however, you would miss out on the creative prompts, pro-tips, and powerful recommendations written from experience – all of which are built into this 40-page Ultimate Brand Launch Checklist

What is your time worth?

You’d also have one heck of a time putting everything in the right order. That can translate to missed opportunities, delayed production, and even a disastrous launch. You won’t find anything like this available anywhere (I checked).

What experience level is this product for?

I created the Ultimate Brand Launch Checklist with the aspiring fashion and apparel entrepreneur in mind. That means I define industry acronyms such as “MOQ” while still keeping the checklist concise & punchy so you don’t have to read a paragraph about every step.

That said, even those who’ve already started working on their brands can benefit from going through the Ultimate Brand Launch Checklist to check their work and challenge themselves to go deeper as they launch their first or next collection.

Enroll Today and Save over $250

Take advantage of this limited-time offer and get lifetime access for only $35 (Normally $298). Offer expires soon.

Get the Ultimate Brand Launch Checklist Now

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